The Crosby Group has invested in Verton, which has developed load orientation technology that removes the need for human-held tag lines in lifting applications. The company speaks of “game-changing technology” that will play a critical role in improving the safety and productivity of lifting operations.

The Crosby Group and Verton will collaborate in the market to accelerate the adoption of the innovative load orientation technology. By leveraging The Crosby Group’s global footprint, Verton will bring an elevated level of safety to an increasing number of workers.

“We are thrilled to partner with Verton in this rapidly growing space. This investment is a perfect strategic fit due to our common end-user base and our shared values of safety, reliability and innovation”, says Robert Desel, CEO of The Crosby Group.

Verton’s solutions include Everest 6, a 20-tonne load orienting spreader beam, Everest 30, a modular load orienting system for a broad range of working load limits, and Windmaster, a load orientation device for wind turbine erection.

“With this new partnership, Verton can dramatically increase the pace of innovation and the penetration of our products in the market. As a global leader with strong brand recognition, The Crosby Group creates an exciting platform for Verton’s future”, comments CEO Trevor Bourne fo Verton.

This investment marks The Crosby Group’s fourth transaction in the past 24 months, including the acquisitions of Straightpoint, Gunnebo Industries and Feubo. CEO Robert Desel spoke with PCJ about these acquisitions and the company’s quest for safety in an interview last year.