Shortly after appointing Bilal Sallaum as the Chief Business Officer (CBO) of Sallaum Lines Switzerland, Sallaum Lines added Malfrid Lundell to its executive team as the Head of Strategy and Business Development at its headquarters in Switzerland.

According to the company, Lundell brings a wealth of experience, having served in several pivotal leadership capacities within prominent global shipping lines.

Read more: Bilal Sallaum becomes CBO of Sallaum Lines Switzerland

In her role, Lundell will oversee the refinement and execution of corporate strategies, ensuring alignment with Sallaum Lines’ long-term objectives while maintaining agility in response to the evolving marketplace. She will also spearhead initiatives to identify and capitalize on emergent business prospects and foster collaborative partnerships. Lundell will lead initiatives to dissect and interpret industry trends, ensuring the company’s strategies are both relevant and competitive.

Beyond the formulation of strategies, Lundell will ensure their continual optimisation, ensuring they remain agile and responsive to industry shifts. Recognizing the importance of robust industry ties, Lundell will be central to fortifying and cultivating relationships within the shipping ecosystem, the company said.