Online crane rental platform Mycrane has continued on its expansion path with the launch of operations in Saudi Arabia. The Middle East expansion follows a substantial investment in a Series A round to fund the expansion efforts.

The Saudi Arabia operation is part of an ongoing growth strategy for the Dubai-based tech platform, which can be used by those working in a wide variety of industries and sectors to hire cranes with a capacity of up to 750 tonnes quickly and efficiently.

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“Saudi Arabia’s 2030 vision and diversification strategy will be a boost to so many different sectors, so our launch in Saudi Arabia was a natural step,” said Andrei Geikalo, founder and CEO of Mycrane. “We see no shortage of opportunities, particularly as Saudi Arabia has already committed to almost $1 trillion worth of construction and infrastructure projects, and announced plans to become a global logistics hub.”

Mycrane’s Saudi Arabia operation will be overseen by Piet Kraaijeveld, the company’s chief operating officer. Kraaijeveld is no stranger to the Gulf, having worked in the United Arab Emirates for several years, including for Mammoet as sales manager for the Middle East and Africa, and as a strategic account manager for Ritchie Bros., the world’s largest industrial auctioneer.

Kraaijeveld’s first task will be to onboard customers on the Mycrane platform, help Saudi asset owners partner with Mycrane to register their cranes and assist in the recruitment of a network of sales executives throughout the Kingdom.

“The future success of the construction industry depends on its ability to adapt and leverage the latest technology, which is where Mycrane has a valuable role to play,” said Kraaijeveld. “My career experience puts me in good stead to support our clients as we continue our expansion in the Middle East and beyond.”